It began, from my memory, with Simon sodding Cowell on shows like the X Factor and Pop Idol. 'If you really want to win this competition, you've got to give it 110%.' Now you watch any TV show, you constantly hear people pipe on about giving 150%, 1000% and 110% of themselves in a challenge. Do they not understand that 100% represents the absolute maximum?? It's just words, yes, but my GOD, I find it mind bogglingly infuriating. People already appear to be getting dimmer, despite the mass availability of information at their fingertips, and this notion of 110% is just plain ridiculous. Someone have a word with Cowell, please.
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